Launch price€4.95 until 10,000 people have read it
by Loek Luijbregts
a route, not a course

Turn your hobby into paid work for big brands

The plain route I rode in 24 months. No big audience. No ad budget. No team.

Loek riding up a gravel road, smiling and filming with his phone
filming for a brand
Day 90first income
Month 12asked by big brands
Month 24top brands, on my terms
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Loek riding up a gravel road, smiling and filming with his phone
filming for a brand, phone only
€4.95launch price

The route

my real timeline, not a promise
Day 90Idea to proof, with income.
Month 12Asked by big brands.
Month 24Top brands, on my terms.
AfterHelping others do the same.
Worked with
Visit Luxembourg · Go Türkiye · Cycling in Flanders · Shimano · Apidura · Ridley · Gravaa · Pilot Cycles · RVO
Featured in
De Telegraaf · Het Financieele Dagblad · Eurosport · Bicycling · BikeRadar · Escape Collective
On stage at
Vakantiebeurs · Dutch Cycling Week · Sea Otter Europe · IBTC
what I packed, and what I left at home

Not another creator book

Most side-income books tell you to grow an audience and post more. I did the opposite, because I couldn't afford anything else.

Pack
What you already make
One question: who pays?
A small first offer
Ten real conversations
Leave at home
Chasing followers
Posting every day
Paying for ads
Working for exposure

My hobby is gravel cycling. My clients are tourism boards and cycling brands: real organisations with real budgets, who only pay for what works.

Sell a result, not your hours

Road A
Income = time × effort
Your time stops, your income stops.
Road B · the one in this blueprint
Income = result × buyers
Test small first. No buyers, one weekend lost.
Inside · 10 chapters · 90-day plan · online workbook

The stages

Day 1 to 90
Stage 1

The one question that turned my rides into income, and a first offer you can make in a weekend.

Month 4 to 12
Stage 2

Getting seen and understood until brands ask you. Your first ten buyers, without ads.

Month 13 to 24
Stage 3

Big brands on your terms: pricing, saying no, and the mistake that cost me years.

After 24 months
Finish

Turn what you learned into a method, so others pay you to help them do the same.

A grid of Loek's phone-shot cycling reels with their view counts
phone only, no ad budget
Loek on a panel at a tourism conference
asked on stage
Loek Luijbregts smiling at a conference
at a tourism conference
your start number
Hobby to Business · Blueprint
€4.95
Launch price. €27 once 10,000 people have read it.
  • 10 chapters: the full 24-month route
  • A 90-day plan to start this week
  • Online workbook to fill in
  • Instant PDF download
Get instant access
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14days money
back
Read it. Then decide.
No clear next step for your own hobby? Email me within 14 days and I refund every cent. You keep the blueprint.
An honest note

This isn't get-rich-quick. It's real work: talking to people, testing small offers, adjusting. I don't promise specific results. Not ready for real conversations about money? Better don't buy this yet.

Loek with the Go Türkiye team at a travel fair
with Go Türkiye, Vakantiebeurs

Hi, I'm Loek

I live in Tilburg with my family. Gravel cycling started as my hobby. It became nine years of work in cycling marketing, five of them fully on my own, for tourism boards and cycling brands across Europe and beyond.

Before that I did digital marketing for small businesses and studied why people buy. Today I help brands and makers grow with the same method that's in this blueprint.

Questions

I don't cycle. Is this for me?

Yes. Cycling was my example. The route works for any hobby or skill people already ask you about.

Do I need a following or an ad budget?

No. That's the point. I got my first paid work without either.

Why only €4.95?

It's the launch price for the first 10,000 readers. After that it goes to €27.

How do I get it?

Right after payment you land on your download page, with an order code to find it again later.

Who is behind this?

Me, Loek Luijbregts, through my company Cycling Incubators B.V. in Tilburg. Questions? loek@cyclingincubators.com

your hobby is enough

Add a plan. Start today.

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